Today America plugs into the new Ford Focus Electric!

Ford CEO Al Mulally "plugs in" America into the new Focus Electric - the order bank is now open!

As of Nov. 2, 2011, drivers that want to go completely gasoline-free will be able to configure the all-new 2012 Ford Focus Electric online at and place their orders with a Certified Electric Vehicle (EV) dealer.

“Today is an historic day, as Ford opens up the order banks for the company’s first full production, all-electric passenger vehicle – the Focus Electric,” said Chad D’Arcy, Focus Electric Marketing Manager, Ford Motor Company. “The all-new Focus Electric is an important part of Ford’s overall strategy, bringing still another option to customers who want a car that is fun-to-drive, easy to own and fully electric.”

Drivers interested in learning more about the 2012 Focus Electric will be able to see detailed product specs and virtually build and price one at a dedicated online website: starting Nov. 2, 2011.

Focus Electric comes standard with: MyFord Touch with 8-inch touchscreen; two driver-configurable 4.2-inch color LCD displays in cluster for unique EV driving screens; MyFord™ Mobile App (for remotely monitoring and scheduling battery charging with owners’ smartphone as well as remote start); HID Headlamps; 17-inch aluminum wheels, ambient lighting, seats made from 100-percent recycled material; Rear Camera with Rear Parking Sensor; Intelligent Access with Push-Button Start; MyKey®; voice-activated Navigation System; Particulate Air Filter; hands-free SYNC® Bluetooth telephone connectivity with Traffic, Direction and Information Services; electronic traction control; Sony®-Branded audio with nine speakers; SIRIUS® Satellite Radio and HD Radio™.

The only options on well-equipped Focus Electrics are leather seats and two paint colors. With the eco-friendly cloth seats it runs $39,995. Leather seats would be an additional $995. Yes, there is a $7,500 tax rebate. Yes, a home charger (available from BestBuy) would be additional $1,499 retail (includes installation). It might require some rewiring of your home electrical system to get the most efficient charging station but it will recharge the 23 kWh battery pack in 3.5 hours. Cost for a full charge is estimated at about $3.

Compare this recharger cost of a Chevy Volt at $1,965 – which would take four hours to recharge. A Nissan Leaf charger costs $2,200 and it would take 7 hours to recharge the Leaf.

“Ford believes driving electric doesn’t mean consumers should have to sacrifice on driving experience or vehicle quality,” said D’Arcy. “The Focus Electric comes with more standard features than any other comparable all-electric vehicle.”

In addition to silently cruising past gas stations, Focus Electric drivers will never need oil changes or any of the other service required on gasoline engines. Focus Electric exclusively stores energy in an advanced lithium-ion battery pack. The battery pack uses liquid-cooling to help ensure a long-life and optimal performance under all weather and driving conditions.

The Focus Electric’s battery can be recharged in just over three hours using a 240-volt charging station, about half the charging time of the 2012 Nissan Leaf. Drivers also can top off the battery any standard 120-volt outlet using the included charging cord.

The online site also provides potential customers the ability to find the location of their nearest Ford Certified EV dealer so they can place their order.

A limited number of Focus Electrics will first be available in California and the New York/New Jersey regions and are expected to arrive after the first of the year. Availability of the Focus Electric will expand next year to the remaining 15 launch markets as production ramps up.

The 19 launch markets include: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C. As demand and production grow, the vehicles will be available at dealers certified to sell and service the electric car. Markets were chosen based on several criteria, including commuting patterns, existing hybrid purchase trends, utility company collaboration and local government commitment to electrification.

Electrification is an important piece of Ford’s overall product sustainability strategy, which includes the launch of five electrified vehicles in North America by 2012 and in Europe by 2013. Ford launched the Transit Connect Electric small commercial van in 2010 and will launch the all-new Focus Electric later this year. In 2012, these models will be joined in North America by the new C-MAX Hybrid, a second next-generation lithium-ion battery hybrid and C-MAX Energi plug-in hybrid. This diverse range of electrified vehicles allows Ford to meet a variety of consumer driving needs.

Some early critics are saying the Ford Focus EV is expensive. With rebate, the net cost of the vehicle is $32,495. Compare that to the cost of a 2012 Fusion Hybrid with cloth seats at $34,000. Yes, this is new technology, Yes, you would be a pioneer to buy one of the first models. Someone has to be the first to first to blaze a trail.

But, think about this… at $3.50 a gallon, a gas-powered vehicle with an average combined mileage of 25 miles per gallon, would cost $2,100 in fuel alone to drive for one year (15,000 miles on 100 percent gas). That same car on E85 (ethanol-gas) would get about 18 mpg on the average and cost about $2,917 a year in fuel alone. At $3 per charge for 100 mile range, the Focus EV would cost about $450 a year in “fuel” annually. Compared to the E85 fuel that means you could save $200 a month in operating/fuel expenses alone year-in and year-out – even more if fuel prices go up. It sure looks like it’s time for consumers to move toward electrification!


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