New App makes your car “geo-aware”

With the Sync system and its AppLink compatibility, drivers can now get real-time alerts that will help them find deals and specials with ease from the app ROXIMITY.

With the Sync system and its AppLink compatibility, drivers can now get real-time alerts based on your vehicle being “geo-aware.”

It’s possible with the release of ROXIMITY, a real-time, location-aware alert service that lets users know of surrounding deals and specials. ROXIMITY was the winner of the Ford SYNC® App Developer Challenge at the 2011 TechCrunch Disrupt Hackathon with its new app for iOS devices. The app is compatible with SYNC AppLink, Ford’s hands-free, voice-controlled mobile connectivity technology. This is found on newer Fords, such as Escape, Fiesta, Edge, Escape and others.

“The launch of ROXIMITY is truly exciting for us, since it was the SYNC in-car experience that sparked the team to go from idea to reality,” said Doug VanDagens, global director of Ford Connected Services. “Finding and supporting startups like ROXIMITY is what will keep Ford at the forefront of in-car connectivity innovations. With ROXIMITY we become the first automaker to offer a personalized daily deal location service.”

The list of apps supported by AppLink has now grown to thirteen. Ford also counts MOG, Pandora, TuneIn, Slacker, and iHeartRadio among the music-oriented apps it supports. Other selections include Scout navigation, NPR News, and OpenBeak for Twitter, the IMS Health’s Allergy App (which gives drivers allergy updates) and now ROXIMITY. Continue reading