Ford – On Technology Road

Bill Ford, Ford Motor Company Executive Chairman, explains a “Blueprint for Mobility” to address the predicted global vehicle gridlock — with technology as the key to solving this crisis.

Ford has set its sights to be on the Technology Road as the number of vehicles on the roads is forecast to grow from today’s 1 billion to up to 4 billion by mid-century.

Earlier this year, Ford Motor Company Executive Chairman Bill Ford told an audience of the Mobile World Congress that Ford is outlining the company’s “Blueprint for Mobility” to address future vehicle gridlock by creating a global transportation network that utilizes communication between vehicles, transport infrastructure and individual mobile devices.

Ford explained that no one company or industry would be able to solve the mobility issue alone. And, the effectiveness of any plan would be contingent on customer acceptance of new technologies.

Ford predicted, “If we do nothing, we face the prospect of ‘global gridlock’, a never-ending traffic jam that wastes time, energy and resources and even compromises the flow of commerce and healthcare.” He continued, “The cooperation needed between the automotive and telecommunications industries will be greater than ever as we prepare for and manage the future.  We will need to develop new technologies, as well as new ways of looking at the world.” Continue reading