Ford’s Performance Upgrade to be released first quarter 2012

Ford plans to send MyFord Touch and MyLincoln Touch owners a Performance Upgrade in first quarter 2012

By Vincent Hennigan,
Technology Consultant

Ford dealers received information today expanding on the plans Ford is making to assist customers who own vehicles with the MyFord Touch and MyLincoln Touch systems found in the new Explorer, Edge and some Focus models.

Some owners have had difficulty with the advanced in-vehicle technology system. Some media critics have panned the MyFord Touch system while others have praised it.

The key elements of the performance upgrade plan will focus on improved quality through better system stability, improved voice recognition and software updates. The upgrade will improve performance and usability with improved screen refresh rates, improved response to touch, new simplified screens and easier phone pairing. New features will include ability to handle audible (book) files, better message access profile (voice to text conversion), better tablet compatibility and new map data.

In this past week about 1,000 MyFord and MyLincoln Touch owners (Red Carpet lessees) were randomly selected to conduct an extensive Beta Test. The testing will put the new software through a variety of tests and engineers will have the opportunity to make any adjustments before the release of the final upgrade. According a representative from Ford’s In-Vehicle Technology support center, the upgrade is scheduled for release in first quarter 2012. An exact date has not been set pending results from the Beta Test.

Ford said the performance upgrade plans to date include an offer to the customer to receive USB flash drives or SD cards (if their vehicle is nav equipped) along with instructions that will be mailed to them so they can install the software themselves.

The customers may request their dealer execute the Performance Upgrade. If they make that choice, they will be asked to bring in the USB or SD card they received in the mail so the dealer can make the installation. An additional 1-year warranty extension will be offer to all customers receiving the Performance Upgrade.

Joseph B. White, with the Wall Street Journal, said of the upgrade, “Ford’s upgrade move illustrates the benefit of digital technology: The look and feel of a digital dashboard can be changed in a few minutes by changing software.”

Doug Newcome, with Edmund’s Inside Line, adds, “Let’s hope that other automakers follow Ford’s lead in making systems like MyFord Touch as easy to update as your smartphone or other electronic devices.”

For additional info check with your local Ford dealer, or visit the website.

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4 thoughts on “Ford’s Performance Upgrade to be released first quarter 2012

    • Hi, I have seen the beta test version. It is going to be way better than I expected… Ford says it will release in about two months, but they won’t rush something into the market that hasn’t been proven. As an owner you will be mailed instructions with a USB jump drive, if you have the Myford Touch nav running in the SD card, they will send an SD card as well. And, they will extend out the warranty on the Sync components.

    • Wish I knew… Ford chose to use about 1,000 lease owners in the state of Michigan, who are MyFord Touch users, and a preference towards employees as the group of beta testers. Their commitment is to improve the performance, improve the readability and improve the stability. They will release the final version when they’ve got it “right.” I’m not sure when that release is set for, but I expect within the next couple of months.

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