A simpler, easy-to-use MyFord Touch coming in the 2014 Ford Fiesta

2014 Ford Fiesta with the new MyFord Touch system

A smaller, better and easier-to-use MyFord Touch system is being introduced in the 2014 Ford Fiesta.

By Vincent Hennigan,
Ford Sync Specialist

Starting next year with the new 2014 Fiesta, Ford Motor Company will be introducing the newest and most refined version of the Ford Sync system with MyFord Touch® and this could be a version that the public and tech critics will appreciate the most!

This newest version of MyFord Touch and Sync is going to be a whole lot easier to use… supposedly more intuitive with fewer voice commands needed and broader voice control. Obviously there has been public feedback ranging from “stop it with the technology already!” to “when will it be capable of transporting us across town?” It seems that Ford is following in the vision of founder Henry Ford – they  create vehicles that offer a lot of choice for fuel economy and technology that the majority of folks can afford and appreciate.

The trend in consumer electronics is refining the gadgets we love, with the goal of packing them with even more performance such as a razor-thin phone that doesn’t bulge in a pocket, smaller tablets that can be held with one hand, or music players that can be worn on the wrist. Ford is following suit, and beginning next year it will offer MyFord Touch® with a new 6.5-inch LCD touch screen available on the 2014 Ford Fiesta.

“Technology features are important to all of our customers including small car buyers, and MyFord Touch continues to drive up purchase consideration of our vehicles,” says Michelle Moody, Ford cross-vehicle marketing manager. “MyFord Touch is appealing to customers, as it consistently ranks among the top 10 purchase considerations with new owners. We’re excited to bring it to the small car segment, where it will really help Fiesta stand out from the crowd.”

The migration of this technology comes right as Ford hits the five-year anniversary of its award-winning SYNC® in-vehicle connectivity system that was co-developed with Microsoft; more than 5 million cars and trucks have been sold with the system. Ford first launched SYNC on the 2008 Focus, then its smallest and most affordable car. Now, unveiling MyFord Touch for Fiesta cements Ford’s commitment to making technology affordable and accessible to everyone.

“We are seeing strong brand lift from MyFord Touch amongst in-market shoppers, with 65 percent of those intending to purchase a vehicle reporting SYNC definitely plays a role in their purchase consideration,” says Moody. “Take rates for MyFord Touch on new vehicle orders, such as the 2013 Escape and Fusion, continue to outpace our internal projections. We expect the same trend for Fiesta.”

Besides the new MyFord Touch 6.5-inch color touch screen, which is an upgrade over the currently available 4-inch screen, the 2014 Fiesta will launch with the latest SYNC software that adds new features including:

Simplified Bluetooth® phone pairing: When pairing, the driver simply has to hit “OK” if the PIN on the phone and touch screen match each other

  • More natural voice recognition: Drivers can now simply say “Play <name>” when requesting a specific artist, song, album or genre of music (i.e. “Play jazz” versus “Play genre jazz”)
  • Improved voice recognition accuracy: The latest version of Nuance’s speech software, VoCon® 3200 v4.2, improves overall voice recognition performance
  • Flattened audio command structure: At any time, drivers can say the station frequency, “AM 760,” or the official name of the Sirius station, like “Hits 1,” to tune in; drivers no longer need to say “Radio” or “Sirius” to indicate their desire to listen to those audio sources
  • Simplified navigation controls: The destination entry screen has been improved to help make it easier to enter an address

With MyFord Touch powered by Microsoft, Fiesta drivers will be able to stay connected to their lives, easily getting the information and entertainment they want while keeping their hands on the wheel and eyes on the road.

Ford has suffered the pans from some tech reviewers and from the editors of Consumer Reports for previous MyFord Touch versions. As a day-to-day user and reviewer of Ford’s Sync technology, I look forward to the “next best thing.”

 

 

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